This animation demoreel is a mix of videos which we have made for a shoe store. Those videos were used by them internally. They suppose to educate their staff about their policy and prepare them for various circumstances which may occur during their work. This videos were totally designed by our team. We have designed the store and the characters from scratch. We have also animated all episodes in that series of videos. This time we wanted to put our quality up and give the customer something extra, so we added elements which are giving the video a 3D look. To do that we had to have in mind that it all needs to fit the rest, so the 2D characters are matched nicely with the environment which sometimes looks 3D. All that process resulted with satisfied customer who ordered the next set of videos which we are going to make in even better quality.


Shoes stores



What We Did

character & background design, 2D & 3D animations