This video was made to promote certain products which can be bought in the supermarket. Our customer only provided us with the script which we have improved together. We have prepared the storyboards, designed the characters, backgrounds and all of the elements which you can see in the video were drawn with our hands. The video had to be good looking and entertaining to show that shopping doesn’t have to be boring. Also it had to appeal to certain types of customers. In some parts of the video we have used 3D elements to make it look more spectacular.
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